|all local, all organic!|
In addition, they provide the location of where each produce item (and some spices, bulk foods and dairy) is from, including the farm name. This information is on cards (green colored ones for organic and orange for conventional) near each item and have icons identifying local foods. This level of transparency is what has allowed me to compile the information I need for this project about where foods are from, as well as easily shop for only local, organic items.
My friend, Arlene Birt has been working on a prototype for an in-store, retail-wide system for displaying information on grocery product backgrounds at point of sale. The product was exhibited at the Spark Arts Festival on the University of Minnesota campus today and we went to check it out...
Arlene's project proposes a combination/merging of the information which is currently put on cards and the database of information in each check-out computer. This would allow each item to be looked up afterwards so people can begin to get an idea of where their food is coming from. Really great. Many co-ops already have most of the information needed for this kind of a system, it is just a matter of increased database information, and rigorous updating to allow consumers easy access to where their foods came from.
"TRACEPRODUCT.INFO aims to visualize the narratives behind the seemingly ubiquitous everyday objects that we interact with as consumers; focusing on the ways in which these products connect us to the larger world.
By bringing the attention of the shopper to the detailed and factual backgrounds of their everyday choices, TRACEPRODUCT.INFO seeks to inspire people to understand more about how their individual purchases impact global environment and society."
At this point, the database of knowledge about each product's sourcing isn't compiled in a single location so it has not yet been installed.
"But it is our belief that systems will soon be developed on a national-level to support such interaction. To convey the concept of what such interaction could be like once such information is more readily available, this system is populated with a set of example coordinates."
A you-tube video of the product is found here: http://www.youtube.com/watch?v=GadWxWH8YYg
And link to the trace website: http://traceproduct.appspot.com/
Keep it going Arlene!